Five brands. One mission.

The Haute Companies team is comprised of strategic marketers, problem solvers, brand stewards, innovators, and experience designers. Whether you’re building campaigns with our Haute Rock Creative team, planning your wedding at the Haute Spot, evolving your company culture with our Haute Dokimazo crew, taking your merchandising to the next level with SwagHub, or engaging with us on another level—we’re ready and waiting to make magic with you.

Jeff Haynes


Jeff is the Founder and CEO of Haute Companies, a family of 5 brands impacting the world in their own unique way. Jeff built Haute Companies with one singular focus: to change the way humans connect with another.

Liz Lathan

Chief Experience Officer

Liz is a corporate event and experiential marketer who’s obsessed with applying modern marketing principles to a segment of the marketing industry that has historically been an afterthought. She has led event marketing strategy teams at several Fortune 500 companies and consults with small and medium businesses on how to optimize their events within broader marketing programs.

Chris Sommella

Chief Creative Officer

Chris is a media creation and marketing storyteller with a diverse marketing background. He is an accomplished designer, web developer, and photo and video producer who has led account and creative teams for Dell, AT&T, Cintas, Harry & David, FAO Schwarz, and well as other national and international brands.

Lindsay Norris


Lindsay leads our accounting team with over 15 years of experience, including private/ public accounting for start-ups, large corporations, and small businesses. She is an innovative, highly analytical problem solver who is passionate about information accuracy, sound business practices, and leadership by emotional intelligence (EQ).

Melissa Callaway

Director of Operations

Melissa has been a marketing professional for over 20 years, serving as an analyst, event coordinator, and program manager in the financial industry. After taking some time off to be a full-time mom, she returned to corporate America as a human resource professional. Melissa now oversees operations across all five Haute Companies brands.

Tom Spano

Chief Event Officer

Tom is an experiential marketer who has been involved in some of the most forward-thinking and memorable events in the world, including SXSW, Sundance Film Festival, and Cannes Lions. He has led event marketing strategy teams at several Fortune 500 companies and continues to grow the Haute Companies events portfolio across the globe.